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This morning, on my drive, I looked up at a billboard and saw a remodeling company ad. The ad had no words. Just pictures. On the right, the name of the business. On the right, 2 ladies and on the left, a home. That’s it. Just that. No offer. No urgency. No differentiation. Just a…
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If you want customers to come back, give them a great experience and be sure to invite them back in. I tend to find a place I like and stick to it. I do this for as long as I possibly can. I visit the same restaurants. Go to the same bakery, the same coffee…
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That’s my short list for the day. I might add to this another day. Thanks for reading! If you’re a business owner looking to generate more clients and retain them with marketing that works, send an email to godwin@avalonv.com
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Acquiring a client is expensive. Literally the most expensive thing you’ll ever do as a med spa owner. And most owners don’t even realize how much they’re actually spending. Hint: They;re spending A LOT. This doesn’t mean just advertising. It’s the website you paid someone to build (saw once that a med spa spent over…
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I learned this from the great Dan Kennedy. He spoke of it many times and it’s simple. Making a sale to acquire a customer is a better way of doing business than getting a customer to make a sale. One builds up the relationship while the other is simply just a transaction. Here’s what I…
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I’ve been thinking about this idea for the past few months and finally decided to let the words take hold of my hands. But first, where did this idea come from? It came from a direct response piece on stocks and bonds. A link to check it out will be at the end of this…
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I run a newsletter so I might be bias but there’s a lot of good things that come your way when you have a customer email newsletter or print newsletter. Below are 7 reasons why you should start one if you haven’t already. 1. You’ll have full attention of your customer without having to compete…
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For mother’s day, I took my wife out to lunch. When we got there, we had a wait even though we booked a reservation. Soon afterwards, we were seated and then we dined. After we dined, we paid, tipped, and left. Guess what? During the 45 – 1 hour we were at the restaurant, not…
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The product is great sure but remember that people buy for a reason. People buy for a lot of reasons, the main reason is usually emotional. I bought my house because we wanted a big family. I bought my Mac because I love Apple and I don’t really want to get anything else. We got…