For mother’s day, I took my wife out to lunch. When we got there, we had a wait even though we booked a reservation. Soon afterwards, we were seated and then we dined. After we dined, we paid, tipped, and left.
Guess what? During the 45 – 1 hour we were at the restaurant, not once were we handed a card that could have read “Type Your Name, Phone Number Here, Birthday Here, Anniversary here” etc, so you can get our specials coupon during those days.
In short, they failed. They expect me to come back. That’s a lot of businesses by the way. They expect their customers to come back so no data (birthdays, anniversary, emails) capture whatsoever. Honestly it might be that they also don’t care that much which is understandable, after all, people tend to just pick whatever restaurants they go to on special occasions. But imagine, imagine, if as a business owner, you’re able to capture data and use the captured data to your advantage by sending offers they care about AT the right time.
Anyways peeps, till next time.
I’m still trying to come up with a nice CTA so for now, empty CTAs.
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